Iron Man 2 Movie Tie-Ins & Merchandising From Fragrance To Cars To Cookies.

above: Diesel's limited edition Iron Man fragrance

With Iron Man 2 opening May 7th, the glut of marketing tie-ins and giveaways (purported to cost 100$ including media buys) has already begun to hit the market. In addition to the expected special edition video games, comic books, and action figures, there are fragrances, cookies, motor oil, a special edition Audi r8 and even a limited edition 18ct gold LG mobile phone. Not to mention the numerous microsites created by the retailers. And I've got a look at those and more for you.

Diesel's Limited edition Only The Brave Iron Man fragrance.


Now's your chance to smell like Tony Starck.
Coinciding with the May release of Iron Man 2, Diesel has created a special limited edition of their Only The Brave Cologne, clad in the colors of character Tony Starcks' suit.




The fragrance is touted as a fusion of plant and animal kingdoms. It blends leather, styrax and labdanum. Lemon and violet express urban modernity, underscored by the strength and singularity of cedar and amber. This limited edition comes in a single 75ml format. A vigorous tribute to IRONMAN’s visual universe. See more at Diesel's Fragrance factory

Other Iron Man 2 Movie Tie-ins:


• Audi R8 V10 (see the microsite here)

and the Audi Iron Man 2tv commercial:


•Dr. Pepper (play their online game here)

The Dr. Pepper Iron Man 2 tv commercial:


•Royal Purple Motor Oil (see the microsite here)


•LG has an 18ct gold limited edition (only 20) phone. Consumers have the chance to win one of the LG Iron Man 2 phones, worth about $2,000 by visiting their microsite here.


•Burger King is offering the following Iron Man Toys along with more you can see here.


•7-11 is offering Iron Man Big Gulp Cups, Iron Man Straws, a special Iron Man Invincible Orange Slurpee and even Iron Man Cookies:


•Land O'Frost lunch meats is also offering promotional items plus an online game and downloadable coloring book sheets:



•Sony Music is offering a special AC/DC Collector's edition CD/DVD that comes with extra footage, a hardcover book, a poster and stickers:

AC/DC "shoot To Thrill with Iron Man footage:


•Semir is offering Iron Man2 clothing:



•Hershey's Reese's Peanut Butter Cups is offering you chance to win a role in a Marvel movie


•Oracle is offering wallpaper and a microsite


In Iron Man 2, Oracle is a proud sponsor of Stark Expo, a world-class tradeshow that depends on a cloud computing architecture to ensure that all systems are free from overload. And that’s where you come in: by becoming a Master Cloud Operative, you’ll help keep Stark Expo up and running. Complete your training, test your troubleshooting skills, and get certified in the Oracle Pavilion.


Play the game here.

the Oracle commercial:


A look at SEGA'S Iron Man 2 video game and the microsite:

And a discussion with the developer can be found here.

And the microsite, here:


And of course, the 'faux" The 2010 Starck Expo site:



Marvel products, collectibles, clothes, comic books and toys and more from Hasbro are already saturating the market.

The Official Iron Man 2 movie site

Shakti Mohan

Shakti Mohan is a 24 years old participant from Delhi who has M.A. in political science. She was declared as winner of Zee TV's show Dance India Dance season 2 in a grand finale at the Andheri Sports complex in Mumbai on Friday 23rd April 2010. She beat the other three finalists Dharmesh Yelande, Punit Pathak and Binny Sharma at a star studded night.

Celebrity Guests for Dance India Dance Season 2 were Salman Khan, Dia Mirza, Amitabh Bachchan, Vivek Oberoi, Govinda Ahuja, Helen, Arshad Warsi, Jeetendra, Boman Irani and Ritesh Deshmukh while hosts were Jay Bhanushali and Saumya Tandon.

Judges were Master Geeta Kapoor, Remo D'souza and Master Terence Lewis and GRAND Master Mithun Chakraborty.

Shakti Mohan also got an opportunity to feature in a promotional music video with Farah Khan's new movie 

Tees Maar Khan starring Akshay Kumar and Katrina Kaif.

Sally Hansen Complete Salon Manicure blah blah 2010

The funny thing is, I wasn't even looking for these when I found them. I had decided that I wasn't going to find them so I should just forget about them and I was looking for those scented Revlons when all of a sudden there's this Sally Hansen display in my face! Woot!

I don't know the name of this collection or if it even is a collection or anything. I only grabbed the ones that looked interesting to me. These are my first new Sally Hansen Salons since they changed the bottle (BOO!!!). I must say... these new bottles look kinda cheap.... I thought the square bottles with the nice full length labels looked much more 'salon' than these.

Anyway. Here's what I picked.


Hidden Treasure, of course. I'm crazy about flakies. This is what two coats looks like alone. Kinda interesting, actually. Looks like an opal on my nails! But the personality of the polish really comes out more layered (I just used black cause it was next to me):


Look at that green! Ahh, that's so cool. Love it.

Lagoon... Which does weird things to my camera in sunlight. This was the only spot on the display that was empty but the picture of this bottle on the back of the display looked SO amazing.... I needed it... Had to go to another store to find it... but now I'm not that crazy about it. It's pretty, of course, it's a duochromey metallic blue/green, of course I like it! But I swear I must have six other polishes just like this. In fact, that Revlon Ocean Breeze (the scented one) that I was looking for when I found these is practically identical to this. Except it smells nice. This one doesn't.




Ring My Shell. This one stole my heart. It look like mother of pearl. My pictures didn't really capture all the iridescent goodness of this one. The base is a pearly white with a slight lavender tint, then there's some pink flash, some blue-green flash and a tiny amount of what looks like orange flash right before the pink shows up. And to make it even better, it's flecked with little shimmery speckles that look like crushed shell. It's so light and airy looking... it's totally a fairy polish. I thought it would look good over black like OPI Pearl Of Wisdom does, but it doesn't:

It just turns green. Almost all of the duochrome gets lost over black.


Sea and Be Seen. This one was hard to photograph and of course I had to smudge it right before taking the picture. Ugh. Anyway. It's kinda half purple half cornflower blue. Mostly blue. Little bit purple. It's a shimmer and it's made of little chunky particles which show pretty well in the indoor picture. Some of them flash blue and green, pretty cool looking.

Silver Lining. Ooooh sparkly. I swear I have a Sephora by OPI polish that looks just like this but I can't remember what it's called or where I put it... *sigh* So, this one is also made of little shimmer particles and the base is a very pale blue. The particles are all very shiny and very iridescent, so you end up with this sparkling blue-silver-white-yellow-pink-pastel ball of sparkle on each nail. The only downside to this one is that it's pretty sheer and the big stiff brush makes it hard to apply evenly.


I liked the formula on these. It wasn't particularly bad or particularly amazing, nothing stood out to me. That's a good thing for the most part. It was just... regular? Not thick, not thin, not buttery smooth but not chunky garbage either. The brush was pretty huge, though. I like the large 'one stroke' style brushes usually, but this one was a little too stiff which results in streaky/patchy application if you're not careful. Since the brush is so stiff, it tends to wipe off the previous coat when applying a second coat, so I'd simply recommend letting the previous coat dry for a little while before applying another. Also, these were pretty sheer, I did three coats of all but probably could have used a fourth on Sea and Be Seen and Silver Lining.

Pretty sweet, Sally Hansen. Do more like this.

Kria Bones Up On Jewelry Design, Vertebrae Necklaces and More

kria, n (sterna paradisaea) migrates farther than any other bird and in known for ferocious protection of breeding grounds.

Kria jewelry is a collection of femur bones, wing bones, caudal vertebrae, branches and twigs cast in 14k yellow gold or sterling silver. Necklaces on rope chains or leather, bracelets and rings, some embedded with diamonds, others with pearls, are all delicately rendered as miniature and elegant wearable pieces.



I'm going to show you the pieces in gold, but keep in mind, many of these are available in sterling silver, too.

Some of the necklaces:




Gold vertebrae necklace and bracelet on leather:

Gold bone and branch rings:

gold branch bangle bracelet:

Gold bone and branch earrings:


The inspiration for Kria appeared on a black lava beach in eastern Iceland in the summer of 2006 when Johanna Methusalemsdottir found a skeleton of the bird by the same name nestled in the sand. The birth of her second daughter, Lóla Salvör came soon after as did the birth of the Kria collection and both are growing.

Kria was officially founded in 2007 while Johanna was experimenting with the re-contextualization of elements of the natural world through jewelry. In an effort to integrate the shapes of organic objects such as bones and branches with the shapes of the human body, she began a fresh illumination of the grace of evolutionary design with the Kria collection.


Johanna Methusalemsdottir (above) originally left Reykjavik, Iceland for New York City in 1988 and worked her way into the world of fashion with Me & Ro jewelry as their first employee before she took time off to give birth to her first daughter, Lóla Salvör. Later she became a press officer and a fashion media liaison for Patrick Cox, a manager of a retro-couture showroom, and finally a stylist working with magazines including Crash, British GQ Style, Nylon, Fade, Black, In Style, Oyster, Blast, Trace, Beaux Arts, Black Book, Sportswear International, Clear, Composite, Seventeen, as well as for national television advertising.

ALL ITEMS COME IN A HAND PRINTED EGG SHAPED LEATHER POUCH WITH A POST CARD.

Kria Jewelry is all handmade and produced in New York City. You can purchase her jewelry and other cool Iceland based design items at Icelandic Market