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Two Italian flavors, Martini & Rossi and Dolce & Gabbana, collaborated a few months ago to launch MARTINI®Gold, a special edition vermouth with a unique recipe which includes orange, ginger and cubeb pepper, inspired by the fashion duo.
The libation was launched with a Fellini-esque film starring the stunning and sexy Italian actress Monica Bellucci:
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Directed by Jonas Åkerlund (shown shooting the movie below), the MARTINI® Gold short film is set in Rome, Italy - a beautiful backdrop for the visually lush story.
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Inspired by Fellini's La Dolce Vita, it celebrates Italian lifestyle as well as Monica Bellucci's all-Italian beauty, with surprise appearances by designers Domenico Dolce and Stefano Gabbana:
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Stills from the film:
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The print ads:
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On the set images:
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The special bottle and packaging bear the name of both Martini and Dolce & Gabbana
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The Russian issue of Vogue even included the actual video within the pages of their December issue, making it their first video advertisement in a print medium:
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MARTINI Gold
Martini
Dolce and Gabbana
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