Gucci Launches New Eyewear & Site Designed for The Digital Generation

Gucci is asking you to connect and reflect with their newly launched viral site, selling a single contemporary style of Gucci sunglasses for men and women.

Designed by Creative Director Frida Giannini and specifically for the "digital generation", the GG3108/S is for women and has the iconic Double G on the temple. The men's style, GG1622/S has the single G on the temple. Both styles are available in a variety of colors:


Women's:


Men's:



What makes the site viral or social?

Visitors can browse the site by city or sex which changes the ambience, images, languages and background music. Music plays during photo uploads and you can use the slider to change the background to emulate dusk to dawn.



New York:

London:

Milan:

Berlin:

Barcelona:

Tokyo:


Or upload your own images to see them on the site:





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