![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGpymGHTnRKPtila5RSmPCf2rcVV_VQ-c8jFTDqfScO22Xhwm4SPZW08Flu1h5R5gExSJ2GMQsdFLytYr5cM90T-Wqr0ZVaNxWN36RUc-FpLvF3RbbPlpUmNXw3db_vfeTVncqRvZcxZY/s400/tansu-shoe-for-tiger3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiexyCr7LfUiA_NU17Tozs_xj4UmNiGpjVZjTkUZWQDJW72-OcWmVtGOhOS9tz6XApRDO5usDt9i7FR4mlGy9kZxxynGVahSG7b_Fhbng8nPg5WQ8x8ZGl7_JxwGmc-cN1eS-siqi-r8Qo/s400/tansu-shoe-for-Tiger2.jpg)
International creative agency, Amsterdam Worldwide has won a Gold Design Lion at the 2010 Cannes Lions Festival for their hand-crafted tansu shoe created for yet another one of their fabulous campaigns and collateral work for Onitsuka Tiger.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZKspfVwnov6uWh20rMOVWX6Kl8qwMQ7kCaxhK3SMJDv0zKFbLFSOluMVBPRKRXjLxvlmvRWAmkOCPgOhL-TZ3uTp9MsICOKdReItE-bFYlVG-WmLfL1J0jvMrFwPb9Jbg89dcSCwz47w/s400/AWARDS_Cannes_Gold_2010-610x401.jpg)
Honoured for its innovation and creativity, the Tansu shoe is the centerpiece of the 2010 brand campaign for Onitsuka Tiger.
The one and a half meter long Tansu-inspired wooden sneaker is a totem to classic Japanese design, and was hand-carved in a traditional 9th generation Tansu workshop.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvyVxVQDhBIZtxp7fOYHTiLFuMuJ7ILeEOJvkc3BoSk6pf3uAqm8HiV_GUQrnBrlTEyVstqOU61pn__nLvnrQxdzIKgsE-JWX7WNtte9BaUJ_ECmzV0UzJ0YGAhYR3YlzWgGX12xT9oRM/s400/Tansu-shoe-front.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVqFlfLZVb6rCF1W8-5kWkp1xuG1JdE656rNt_bvdJ2QlVBPxRaMxdsJK7lh4PsCgrHs2lNkIj3b58rYcxMKSKHWO_RCSZ8ZxkL-I6T24B4Ros2fyDidBPk4uuQENn6C-6rFUxBJimapU/s400/Tansu-Shoe-rear1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTcmUUOTcGVvlwWh48yPCLlI8kIQ0_57V3e23Qtusy1-HhSxNB3JKhf5CQvnh-YI882xO752USCPrDVJ1WDTtgX61IAbMpkBmKzujdkfngM-pEfHBJ17ehA19AeFkDAKiWBZPjATz-eBw/s400/tansu-shoe-rear2.jpg)
Taking cues from ‘puzzle box’ cabinets created for the Samurai, it took a team of expert Japanese craftsmen over four months to craft the model using traditional methods.
The Tansu shoe comprises many authentic features, including a number of secret compartments which intrigued and engaged consumers in retail environments worldwide.
Below are screen grabs of the shoe's interactivity as it appears on the Onitsuka Tiger website:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3SjIwT2MfNcaFqJJRR7q0Rl_5VzPMZZLpp7-cUgSHCd7sb2QMiw0e1F8MX5tbHXbGgJ3l1RHwiUodvo1kqkAvOnZNVII-gJJn7xDufnFkvGLaQZXTtMvp3J-aIMo5OP16obOV-4N3SzE/s400/tansu-shoe-for-tiger.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX6h13qtEHoTLFrqJl4z8k_eBn5Oocyi_dhAcjQPHy0LsvEf9YT9Jwsd4gk-FYdCpRPZ89xJoLljd2oqFhmVtARwr9a6Vo0ZO2k9aJsjCEdHWciIjoLlFoP9v9lBzG2fR26eGi259yuqw/s400/tansu-shoe-web1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUUoK5x-7HYqirOc_QNinDbNT9_M2-R4MfrEdQmf2pb6B9l9V8gWh9HjRfHkNteodpCxl5EWBhKgYIg8fyWYhVw8drXD34caML7B2bgmcxxyO2YT0tQbsZ-Nyomz1gUnkP3OLt-1Z5odA/s400/tansu-shoe-web2.jpg)
Richard Gorodecky, Amsterdam Worldwide’s executive creative director said: “In a world increasingly dominated by the virtual, it’s great to see that something hand crafted and ‘real’ has won such a prestigious award.
This is the fourth in the award winning series of larger than life sculptures created from the agencies 'Made of Japan' strategy. Their campaign for Onitsuka Tiger won a Cannes Cyber Lion in 2007 and in 2008 the Electric Tiger Land campaign was a Cannes Titanium finalist.
Tidak ada komentar:
Posting Komentar