2011's Hottest Pitchman? Marshall Mathers aka Slim Shady aka Eminem In 3 New Ads.

above image courtesy of the UK Guardian

Christina Aguilera botched the National Anthem at Super Bowl, the Black Eyed Peas halftime show was a disappointment and the match-up between the Pittsburgh Steelers and Green Bay packers proved to be an exciting one.


above: a still from the Superbowl's Chrysler 200 ad featuring Eminem

But two of yesterday's most talked about commercials that aired during the Championship Game both featured someone who'd been laying low in terms of screen time for the past few years, Marshall Bruce Mathers III, aka Slim Shady, aka Eminem. And that's not all. In addition to these commercials featuring the rapper, the 53rd Grammy Awards - in which Eminem has earned 10 nominations - is being promoted with a visual and aural 'life story' of the Midwest celebrity.


above: The 53rd Grammy Awards features the rapper's career in their latest campaign

As a Claymation pitchman in the Lipton Brisk ad, he effectively pokes fun at himself. As a Die-hard Detroiter, he adds an edge to the Chrysler 200 launch ad, which has proven to be a sentimental favorite. In the Grammy promo, his career is chronicled as part of the Recording Academy's 'Music Is Life Is Music' campaign.


above: Eminem is a claymation character in Lipton's latest Brisk ad

In case you missed them, here are the three tv commercials presently on the air, featuring Eminem.

Eminem in the Chrysler 200 ad:


Eminem in the Lipton Brisk ad:


Eminem promotes the 53rd Grammy Awards:


Talk about a comeback.

Eminem

Marshall Bruce Mathers III (born October 17, 1972), known as Slim Shady and his primary stage name Eminem, is an Academy Award-winning American rapper, record producer and actor. Having sold over seventy million albums worldwide,Eminem is one of the highest-selling rappers of all time.

Eminem quickly gained popularity in 1999 with his major-label debut album The Slim Shady LP. The following album, The Marshall Mathers LP, became the fastest-selling hip hop album in history,followed by an increasing amount of popularity, critical praise, as well as controversy. While Eminem has won many Grammy Awards, been praised for having "verbal energy", high quality of lyricism and been ranked at number nine on MTV's list of The Greatest MCs of All Time, on the MTV's "22 Greatest Voices in Music" and on The Rolling Stones "Immortal Artists"he has often been infamous for the controversy surrounding many of these lyrics, including allegations of glorifying homophobia, misogyny, and violence.

Marshall Bruce Mathers III was born in St. Joseph, Missouri, the son of Deborah Mathers-Briggs and Marshall Bruce Mathers, Jr.Shortly after his birth, his father walked out, leaving his son. Until he was twelve, Marshall Mathers and his mother often moved between St. Joseph and Warren, Michigan, a Detroit suburb. As a teenager, Mathers became interested in hip hop, performing amateur raps at age fourteen under the pseudonym "M&M" and joining the group Soul Intent around 1995, when his first single was released. Although a student of Lincoln High School in Warren, he frequently participated in freestyle battles at Osbourne High School across town, gaining the approval of underground hip hop audiences. After repeating the ninth grade three times due to truancy, he dropped out of high school at age 17.